Like this one:
When building out keyword lists, remember to include both singular and plural forms where appropriate.
Leverage adCenter conversion tracking to better measure ROI beyond impressions and clicks.
Test various bid amounts to find your sweet spot between click volume and conversion efficiency.
* Does not include the one-time, non-refundable $5 activation fee required to open a new adCenter account.
Promotional Guidelines: Offer valid only through April 15, 2008 (midnight Pacific Time), while supplies last. Promotional credit is valid only for new advertisers opening a new account with Microsoft adCenter. The $50 promotional credit does not apply to the one-time, nonrefundable $5 activation fee required to open a new adCenter account. Promotional credit not redeemed in click spend will expire 90 days after sign-up. Advertisers will be charged for advertising that exceeds the $50 promotional credit. Advertisers will need to suspend their ads if they do not wish to receive additional charges beyond the free credit amount or after 90 days from sign-up. Promotional credit good only to residents in the 50 United States and Washington, D.C. Limit: one promotional credit per customer. Promotional credit may not be combined with any other offer or discount, separated, redeemed for cash, transferred, sold, or bartered.
¹Source: Nielsen//NetRatings, November 2007, U.S. Home/Work Combined; Nielsen//NetRatings @Plan, Winter 2007/2008 Release.
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